Conquer Expectations
The average person might feel that their injuries aren't as remarkable or epic as an athlete who got injured in the big game. And most of the time, advertising makes these people look like they failed or did something stupid and unconventional to get injured.
With this campaign we chose to champion the average joe and share that their injuries are just as noteworthy as the top athlete. More importantly we gave a voice to the everyday person and show that we can all conquer our own expectations we have for ourselves.
We choose to empower the underdog.
To conquer expectations
Orlando Health