Playsets of Trauma
A child’s life changes immediately when war and acts of violence breaks out. Anxiety and fears mount in children about the war, and although they may seem unaffected, most are bewildered or fearful. The reality for children that are privy to these situations is that their childhood is not filled with normality like children in America.
OOH
Experiential
They don’t have access to toys like the mass consumerism of Walmart and Target. They’re tasked with growing up extremely quickly and learning how to survive.
We want to show the reality of their world and make it understandable to an audience that is privileged not to know it.
Illustrated Comps
The goal: To educate and engage the audience in committing to automated donations that would continue to change a child’s life forever.
Interactive posters in an oversaturated hyper-happy style showcasing a diverse ‘toy’ collection. Catching the audience off-guard we’ll entice them with a QR code to scan where they’ll learn about the ‘A Better Life’ program which would then allow users to become yearly or monthly contributors.
A children’s playground is hijacked by ‘toys’ that are used in war-torn areas. These playsets would be in high-traffic areas to disrupt the audience.
War Child